top of page
BOLD IDEAS for POSITIVE IMPACT

 

We believe boring is expensive. Invisible brands don’t grow. They disappear. That’s why we choose bold. Not as decoration, but as direction. Bold ideas carry weight, creatively fearless, strategically sharp. They cut through noise, challenge categories, and earn attention that can’t be bought.

But bold is nothing without purpose. Because brands don’t exist in isolation, they shape culture, behavior, and the future. Growth that ignores people and planet isn’t growth. It’s short-term noise. So we build ideas that last. Ideas that move business forward and push the world in a better direction. 

At Differ, branding, advertising and PR are not silos.They are one system. One narrative. One force. We create brands with clarity. Campaigns that people talk about. Stories that travel further than media budgets. Because when creativity meets strategy, and purpose meets performance you don’t just get attention. You get impact.

Our services 

 

Advertising
Ideas people don’t skip.
Built to cut through.

 

PR
Earn attention. Everywhere.
Make the story travel.​​

 

Communication strategy
Say the right thing. In the right way.
Align message, audience and timing.

Concept development
Big ideas built to travel.
From insight to execution.

​​

Campaigns
From idea to impact.
Integrated, consistent, effective.

​​

Activation

Make it happen. In real life.
Turn attention into action.

  

 
Brand strategy

Define what you stand for. And why it matters.
Set the direction for everything that follows.

 

Brand positioning
Own a space no one else can take.
Be the obvious choice in a crowded world.
Brand architecture
Make complexity feel simple—and scalable.
Clarify how everything connects.
 ​

Brand platforms
Turn strategy into something people can feel.
Give your brand a clear voice and role.​​

Visual identity
Look like you mean it.
Create recognition at first glance.​

Naming
Names that stick. And stand out.
Simple, distinctive, unforgettable.

The Differ Group 

Differ Group supports companies on their journey of sustainable growth. We’re a powerhouse for mindful change within strategy, customer insight, brand development, design and communication.

🏆 

Cannes Lions, GRAND PRIX, UN Lion for Good, 2026  Cannes Lions, Gold, 2026  Cannes Lions, Titanium Shortlist, 2026 Cannes Lions, Glass Shortlist, 2026 Cannes Lions, PR X 3 shortlist, 2026 D&AD Awards, Yellow Pencil, 2026 D&AD Awards, Yellow Pencil, 2026 D&AD Awards, 3 x Shortlist, 2026 Guldägget , Gold, 2026 Guldägget, Silver, 2026 Andy Awards, Gold, 2026 Clio Awards, Silver, 2026  Clio Awards, Bronze, 2026  Guldägget, 4 x shortlist, 2026 Spinn Awards, 3 x shortlist, 2026  The X Awards, Purposeful Brand, Gold, 2026  Resumé, Månadens idé, Gold, 2025  ・ The X Awards, shortlist, 2025 ・  Stora Kommunikationspriset, Gold, 2025  Stora Kommunikationspriset, Bronze, 2025  Stora Kommunikationspriset, Shortlist x 2, 2025  Spinn Awards, Gold, Sustainability PR, 2025  Spinn Awards, Gold, Consumer PR, 2025  Stenbeckspriset, Finalist, 2025  Spinn Awards, 2 x Shortlist, 2025  The Earthshot Prize, nominated, 2024 Eurobest, Direct, Shortlist, 2024 ・ Placebrander of the year, Gold, 2024  Idea of the year Almedalen, Dagens Opinion, 2024 ・ Cannes Lions, Shortlist PR, 2024 ・ World Changing Ideas - Fast Company, 2024 ・ Placebrander of the year, Shortlist, 2024 ・ Spinn Awards, Silver, 2024 ・ The Clio Awards, Shortlist, 2024 ・ The One Show - 2 Round, 2024  Spinn Awards, 3 x Shortlist, 2024 ・  100-Wattaren, 2 x Shortlist, 2024  The ANDY Awards, Regional Shortlist, 2024 ・  Guldägget, PR, Silverägg, 2023  Clio Awards, PR, Bronze, 2023  100-wattaren, Framsiktigt, Gold/100W, 2023 ・ 100-wattaren, Samhälle, Shortlist, 2023  The Immortal Awards, Nordic Finalist, 2023 ・ The ANDY Awards, Shortlist, 2023 ・ One Show, Green Pencil, Shortlist, 2023 ・ Eurobest, PR, 2 x Shortlist, 2022  Eurobest, Direct, Shortlist, 2022 ・ Resumé, Månadens idé, Gold, 2022 ...

bottom of page