Upptäck Försvarsmakten (Discover the Swedish Armed Forces) with Clara Henry was created to make military careers more accessible and relevant to a new generation. Together with influencer and TV host Clara Henry, we invited young audiences to explore the many opportunities within the Swedish Armed Forces through curiosity, honesty, and personal discovery.

 

By combining entertainment with information, the campaign lowered barriers and challenged preconceptions about what a career in the Armed Forces can look like. Through engaging content and Clara Henry’s authentic voice, the project reached new audiences and inspired more young people to discover their place in Sweden’s defence of the future.