When the Swedish Government commissioned Region Stockholm to launch a national helpline for mental health, the ambition was to create more than a service. It needed a name and a human, reassuring and easy-to-approach identity. Especially at a moment when reaching out can feel like the hardest step of all.  

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Differ Agency was tasked with creating the name and brand for the new helpline. With a name that tells it like it is – Hjälplinjen (The Helpline) – and a clear, warm and accessible brand designed to be recognised across Sweden we made asking for help feel a little easier. 

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Because sometimes, taking the first step starts with simply knowing where to turn.